Rivian 2035

UIUX Design
Rivian 2035
Duration
4 Months
Tools
Figma Adobe Photoshop Procreate
My Roles
UX Researcher Interaction Designer Visual Designer Screenwriter
Other Members
UX Designers Industrial Designer Storyboard Artist

Overview

Background

Rivian's core concept is to "Keep the world adventurous forever." In line with this vision, I worked on the design of an emission-free electric adventure vehicle for the year 2035, incorporating features that cater to the great outdoors. The final outcome of this project was a story-driven presentation of the interface design and usage scenarios, showcasing the vehicle's potential for an adventurous future."

Empathize

Persona

How-might-we Questions

We came up with a series of HMW questions, narrowed them down to five key issues, and brainstormed potential solutions to them.

Journey Map

To bring cohesiveness to our modified features, we utilized a journey map that tied everything together into a complete user experience story. During this process, we meticulously analyzed each interaction detail to ensure optimal user experience and made necessary refinements based on our discussions

Design

Sketches

Based on the specific user environment in journey map, we designed five main features for the 2035 scenario.

Use Flow

Interfaces

Center Control

For the vehicle's center control, we carried over the Rivian's original design style, concentrating mainly on adding features such as a windshield display and maps associated with outdoor activities.

Mobile App

In the scenario we designed, the mobile application mainly serves the outdoor community by providing users with information about outdoor activities and connecting them with other outdoor enthusiasts.

Storyboard

The storyboard serves as a cohesive link between the user's interaction with the car and the center screen. It showcases how these interactions are connected and flow together, following the user's journey as mapped out on the travel map.