The project was designed for the ACRE website. This young company is committed to a decentralized NFT ecosystem. In order for the website to fit the company's vision, it should look modern and friendly, while visualizing the NFT concept. The client want their business to not only target their loyal holders, but also to attract new potential users. Therefore, as the designer, I had to give users an intuitive overview of the business ACRE is engaged in through my design, and help users quickly understand NFT.
ACRE has no design system that needs to be followed, so I designed a uniformly minimalist visual language for it to apply to the site.